2021 eCommerce Trends for B2C Businesses

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Technology is advancing at an exponential rate in the 21st century, and it has become a year of eCommerce. Many new trends are arising in eCommerce and it is changing the course of B2C business.

Various Trends for B2C Businesses eCommerce:

Here are some of the top B2C business trends for eCommerce that are expected to get even more rampant in 2021:

1) Use of Microsoft Dynamics NAV, Dynamics 365 Business Central and Dynamics 365 Finance & Operations

Microsoft Dynamics NAV is a business software solution that can be used on-premise or in the cloud, making it a great choice for eCommerce businesses.  Dynamics 365 Business Central and Dynamics 365 Finance & Operations are apps in the Dynamics 365 SaaS service that assist in financial management, inventory management, purchasing, and sales. Very few tools come of par with these solutions as far as effectiveness, making it a growing market.

2) Use of APIs for eCommerce Sites

APIs are commonly used in eCommerce websites now, but the need for them has increased even further. Note that here we are not talking about basic APIs that all eCommerce sites use, like the ones used for a transaction, but we are focused on APIs that give customers advanced functionality, so they can manoeuvre better and have greater feasibility, like Amazon, eBay and Magento.

3) Use of Voice Search in Search Engines

Voice search, so far, has not been commonly used by end-users. However, this is expected to change in the coming years, including 2021. While a lot of voice search technology is in need of improvement, watch what evolves this year. Once this method of searching websites becomes seamless, it’s likely to become a primary mode of shopping online.

4) Influencer Marketing on Social Media

Influencers get their name from the strong influence they have on the internet. This is mainly because of their enormous following and the fact, like celebrities, people want to be like them. While influencer marketing on social media has been a large trend in previous years, we can see more and more use of influencers to promote their B2C businesses in 2021 due to the amount of people staying home and shopping online.

Which trends are you excited to see utilized in B2C businesses? Dynamics eShop suggest to implement even one of them, it could greatly enhance your sales and brand awareness.

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